Oxo mum ad to be screened on Christmas Day in tribute to Lynda Bellingham

Tuesday 11 November 2014 at 1:39pm

Lynda Bellingham as the Oxo mum in the 1984 advert.

An Oxo advert featuring the late Lynda Bellingham is to be screened on Christmas Day in tribute to the "nation's favourite mum."

The 1984 Christmas ad will be aired on ITV after thousands of fans got in touch with the brand asking for it to be shown again in memory of the much-loved actress.

Shortly before her death on October 19, the 66-year-old spoke of her plans to spend one last Christmas with her family, including having a real Christmas tree.

Weeks earlier she revealed she had stopped cancer treatment after the disease had spread from her colon to her lungs and liver.

Premier Foods, which owns the Oxo brand, said: "The My Christmas Oxo advert from 1984, starring much-loved actress Lynda Bellingham, will be re-screened on Christmas Day in memory of her life and career.

"Over the past few weeks, hundreds of thousands of Lynda's fans have rallied behind a call for the return of the ad as a fitting tribute for all the inspiring things she achieved during her career.

"To honour the sad loss of such a fabulous actress, organisations and individuals involved in the creation and production of this initiative have given freely of their time.

"Premier Foods will make a donation to Action Against Cancer, one of the charities supported by Lynda, in line with the wishes of her family."

The news was revealed on ITV show Loose Women, for which Lynda was a regular presenter.