New Daytime schedule sees This Morning start at 10am!

Holly and Phillip scoot into the new year for our ITV Daytime promo as This Morning joins Good Morning Britain, Lorraine and Loose Women to pass the baton from one live show to the next from today!

From January 6, This Morning will be half an hour longer - beginning at 10am and airing until 12:30pm - of course with all of your favourite food, fashion and stories - and lots more!

In the promo, Holly and Phillip are seen catching the baton from Lorraine Kelly before dashing past Alison on scooters to deliver their precious cargo safely to the Loose Women in the studio next door.

Good Morning Britain will air from 6am until 9am before Lorraine takes over at 9am. Our supersized This Morning starts at 10am, and Loose Women airs from 12:30pm to 1:30pm, concluding seven-and-a-half hours of uninterrupted live TV, all filmed at the Television Centre, White City - an unprecedented amount of live daytime content every week day!