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Can you spot fake beauty products? Alice Beer and Nadine Baggott investigate the real cost of beauty.

Have you ever been tempted by an online ad selling your favourite product at a fraction of the price? Well, new stats have revealed that 60% of women have been persuaded. With the rise in online auctions, Facebook marketplace and targeted ads on social media, it’s getting harder to spot genuine products from high-end replicas.

As our consumer expert Alice Beer says ‘if something sounds too good to be true, it probably is’. Alice will join us in the studio alongside Nadine Baggott to tell us the warning signs and dangers of these counterfeit cosmetics.

Logo of This Morning
itv |

Weekdays 10am-12:30pm