Sustainable fishing campaign wins support from Dorset's largest seafood wholesaler

A campaign to show fish caught off the Dorset coast has been harvested in a sustainable way is being backed by one of the county's main seafood wholesalers.

Samways Fish Merchants based in Bridport is supporting Dorset Wildlife Trust's Great Dorset Seafood Campaign which was launched in 2011 to provide consumers with more information about where their food has come from and promote sustainability.

The campaign is designed to help support local fishermen who fish sustainably. Line-caught mackerel for example are approved under the scheme.

In the wake of recent food alerts which have dented consumer confidence, supporters of the fish labelling scheme hope it will also promote the benefits of buying locally sourced ingredients.