Lord Alan Sugar sat next to an Amstrad computer model.

Lord Sugar had previously sold the electronics company Amstrad, which he founded more than 50 years ago, to Sky for £125 million.

'I want to see some money': Lord Sugar revives Amstrad brand with marketing firm

His comments follow Love Productions' decision to sell the rights to The Great British Bake Off, a move he described as a "disaster".

Lord Sugar: I would stay with BBC if Apprentice moved

The Apprentice personality was attacked for telling German-born MP Gisela Stuart not to 'tell us British' how to vote in the EU referendum.

Lord Sugar has told Katie Hopkins to "shut up" after the ex-Apprentice contestant criticised celebrities who paid tribute to Cilla Black.

Lord Sugar has announced that he is quitting the Labour party because he has "lost confidence" in its business policies.

The 2010 Apprentice winner said she was just an "overpaid lackey" in the job she was given by Lord Sugar, an employment tribunal heard.