Election Matters: Why do opinion polls matter and can we trust them?
ITV News Election Analyst Professor Jane Green explains how polls work, whether we can trust them, and how they do much more than create headlines.
Professor Jane Green is a political scientist and academic. She is Director of the Nuffield Politics Research Centre, Co-Director of the British Election Study and President of the British Polling Council. Jane analyses and explains election data for ITV News.
ITV News Election Analyst Professor Jane Green explains how polls work, whether we can trust them, and how they do much more than create headlines.
Professor Jane Green explains the crucial role of Scotland in the upcoming election - and how voters there could decide who gets a majority in Westminster.
ITV News election analyst Professor Jane Green looks at why political campaigns rarely influence voters, and what actually helps people make up their minds.