Ten-year-old George LOVES Grimsby

Ten-year-old George loves his home town Credit: ITV Yorkshire

At the launch of Grimsby and Cleethorpes' own Monopoly Board today, a young man named George Kavanagh was bursting with pride about his home town. He didn't, however, have much love for the Channel 4 programme, 'Skint':

"You might have saw the Channel 4 programme 'Skint'. That is just unfortunate people in Grimsby. Grimsby is a truly amazing town and it did not deserve that bad reputation."

George also has short shrift for anyone who still has doubts about the town:

"Those people who have their doubts about Grimsby, they need a slap round the face with a wet fish."