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Jemima gives us a Wake Up Call

This seven-year-old boy had taken on the responsibility of an adult and when I think about my son who could barely run a bath at that point...

Jemima on why she chooses to fundraise

Just when we thought the dust had settled on the Ice Bucket Challenge, a new celeb charity craze has begun! Jemima Khan is the brains behind #wakeupcall, which raises money for Unicef's Syria Emergency appeal.

Stars including Naomi Campbell and Daisy Lowe have snapped a shot of themselves in bed after their alarm clocks go off . UK Unicef ambassadorJemima joins us to tell us more about Wake Up Call.

Visit the Unicef website

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Weekdays 9am