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ITV Creates

Gayle Chong Kwan

Gayle Chong Kwan was born in Edinburgh, Scotland, and lives and works in London. Her large-scale photographic, installation, sound, participatory, and video work is exhibited nationally and internationally, both in major galleries and in the public realm.

Gayle’s work is an ongoing investigation into simulacra and the sublime, which she explores through immersive environments and mise-en-scenes, constructed in states of resolution and dissolution between imagined futures, alternative presents, and fictional mechanisms.

For her ident, Gayle has created an exciting and engaging interpretation of the ITV logo out of used milk bottles, referring to ITV’s role at the heart of everyday life as well as the culture landscape of Britain. She has built up and cut into the used milk bottles, referencing aspects of iconic British landmarks, such as St Paul’s Cathedral in London, De la Warr Pavilion at Bexhill on Sea, Albert Dock in Liverpool, Blackpool Tower, Lincoln Cathedral, Giants Causeway in Northern Ireland, Edinburgh Castle and the Millennium Centre in Wales. The sculptural work looks like a landscape when viewed from the side.

Gayle has developed large-scale installations using discarded and waste packaging forinstitutions including the Southbank Centre, Delfina Foundation, and the Centro Cultural de Moravia inColombia.

Logo of ITV Creates
itv |

ITV Creates