Parents warned about cruel social media bullying craze

We need to understand why people bully - and look at the root issues

It's a worrying new craze sweeping the country's classrooms that every parent needs to know about.

The sick 'Letter X' Snapchat phenomenon is a new bullying game that encourages children to hurl the vilest insults possible at a chosen victim.

Mum Rachaele Hambleton and daughter Betsy Chamberlain join us today to alert others to the dangers of the game after Betsy stood up to the bullies, while Liam Hackett, CEO of anti-bullying charity Ditch The Label, says online platforms such as Snapchat should be under much more scrutiny.