Are women pressured not to use pain relief in labour?

As England captain Harry Kane and McFly's Tom Fletcher praise their other halves for not using any pain relief during labour, we're asking is there a pressure for women to give birth 'au naturel'?

Joining Eamonn and Ruth are mums Alley Einstein, who says there definitely is a pressure, while hypnobirthing expert Lottie Daley believes ‘it’s the mothers who’ve had ‘natural’ births that are made to feel like outsiders.’