Best of British: Welcome to Lakeland
I've got friends who'd rather read the Lakeland catalogue than Fifty Shades of Grey!
It started out as freezer bag business operating from the back of a barn, but fast forward almost 60 years and it’s a mecca for middle class Britain, with a cult-like status and millions of devoted followers. We’re talking about Lakeland, the shop once described by Kirstie Allsopp as porn for domestic goddesses!
Today Alice Beer brings us the family story that lies behind Lakeland's surprising success as she shows us around the testing room where the kitchen gadget magic takes place.