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The 11-year-old making life easier for people with autism

For most of us, struggling to pick what to wear is made trivial when compared to the upset and anxiety it can cause someone with autism. But 11-year-old Max is determined to make life that bit easier for anyone who is neurodivergent like him, with his own adapted clothing range.

Max joins us alongside his dad Matt - to tell us all about ‘Comfa’ - and why this is only the start for this little Alan Sugar.

Logo of This Morning
itv |

Weekdays 10am-12:30pm