Do loyalty cards really save you money?
They claim to save you money on everything from your supermarket shop, to your lunchtime meal deal but are loyalty card schemes really worth it? New research by consumer group ‘Which?’, has claimed that many supermarket loyalty card schemes are not the bargains they appear to be - with stores being accused of inflating prices to make discounts appear bigger than they really are.
So is it time to ditch the extra plastic? And are there any real loyalty discounts out there? Our consumer editor Alice Beer is here to tell us more.