The real life story of the elf on the shelf

Parents with small children will no doubt be familiar with Elf on the Shelf.

Like it or loathe it, the phenomenon has amassed a global following with more than 13 million families owning an elf set.

We’re joined by founder Chanda Bell, to explain the story behind it before revealing the Elf on the Shelf golden rules and what kind of mischief elves get up to.