ITV Week 38 Highlights 2024

As 2024 comes to a close, audience data for the year to date reveals that ITV programmes have come out on top, across the widest range of genres.

ITVX comedy G’wed will return for two more series with filming on series two due to start this summer.

ITV and BBC Sport have agreed a deal for live coverage of the FIFA World Cup 26 and FIFA World Cup 2030 across TV, audio and digital platforms.

ITV and YouTube today announce a new distribution and commercial partnership which will see ITV joining YouTube’s partner programme enabling hundreds of hours of ITV programmes to be made available to viewers on the platform. ITV’s commercial team will sell the full range of advertising opportunities around ITV and ITV Studios channels on YouTube, including content both made by ITV Studios and commissioned by ITV.

ITV today announced a bumper slate of programming, set to air in 2025, fronted by television presenter and podcaster Olivia Attwood and produced by Optomen.