England football legend Sir Geoff Hurst becomes ambassador for the Sue Ryder Hospice in Cheltenham
Watch Ken Goodwin's report
England Football legend, Sir Geoff Hurst, who scored a hat-trick for England to help the Three Lions lift the World Cup in 1966 has become an ambassador for the Sue Ryder Hospice.
It comes after Sir Geoff's daughter died from a brain tumour in the Cheltenham hospice ten years ago.
He says her final days were made easier to bear because of the kindness and expertise of the staff.
Sir Geoff says, "Over the years since 2010 I have tried to help a little bit more, in various ways with Sue Ryder charity, but when I was asked to be an ambassador, I mean you can't say you are flattered or honoured to be an ambassador, but I guess in once sense it was a natural progression to be involved."
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