Clarks shoes accused of being sexist

The 'Dolly Babe' range features a heart design and has since been with taken down from the company's website. Credit: Clarks

Somerset based footwear giants Clarks has been accused of being sexist after a controversial product naming strategy.

A girls' shoe style was named 'Dolly Babe', whereas a boys' range received the name 'Leader'.

The 'Dolly Babe' range features a heart design and has since been taken down from the company's website.

The firm say that they are also removing the name from their in-store products "following customer feedback regarding the name".

However, the 'Leader footwear', which carries a football image, remains on sale online in the boys' school shoes section.

Gloucestershire councillor Lesley Williams took to social media to comment on the 'offensive' name choices.