Hard-hitting campaign warns of the dangers of smoking
Health experts are warning that smokers are at a dramatically higher risk of heart disease and having a stroke.
Research released by Public Health England shows 45 people every day die from cardiovascular disease linked to smoking.
Despite recent campaigns, a sixth of people in the West Country still smoke.
Public Health England has started a hard-hitting campaign to coincide with the first year when all cigarettes sold in the UK will be in standard packs with all attractive branding removed.
The packs, which will be mandatory from May, feature graphic picture and text health warnings, several of which illustrate how smoking causes cardiovascular disease and death.
Public Health England has found that the two biggest motivators for smokers to quit are for their health and their families.
It has released a short film featuring children’s TV doctor Dr Ranj Singh working with primary school children to create their own messages about the dangers of smoking.
But the NHS says there is hope - if you give up now.