Bristol company designs revolutionary cricket helmet

Tom Milsom has played cricket for as long as he can remember.

Now, along with his colleague James Read, they're looking to turn what is a hobby for many, into a lucrative business.

Ayrtek Limited was founded in 2007 and they've come up with a helmet that looks unlike anything else on the market.

But the unique feature is an inner lining that you can inflate and deflate for improved comfort - but most importantly, safety.

All cricket helmets sold have to undergo rigorous testing. And the new guidelines due to be introduced means that safety is number one priority for everyone from test players to school children.

This small two man operation now has global ambitions thanks to signing a new deal with German sports giant Adidas.

High on the hit list now - trying to break into India - a country with a population of 1.2 billion - where cricket is the biggest sport.

Stuart Broad is the latest player to wear their helmet. He's on the current Ashes tour along with batsman Michael Carberry - another sporting the distinctive lid.

They're the first batch of what Tom and James hope will be many more players to wear what they've created.

You can watch the full report by John Bevir here: