Wiltshire balloon flights company goes into liquidation

A hot air balloon company based in Pewsey, Wiltshire has gone into liquidation after 25 years of trading.

Cameron Flights (Southern) Limited, which operated under the name Go Ballooning, said in a statement on its website that it was "deeply saddened" with the decision.

18,000 customers are thought to have been affected - with combined losses estimated at a million pounds.

It's uncertain whether that money will be recovered.

Gary Crawford had been planning to go up in a balloon with the company this morning. He wasn't notified of the liquidation, but found out on their website.

The British Association of Balloon Operators - a UK trade body for commercial balloon operators - said it had received an "unacceptably high" number of complaints about the company.

It said Cameron Flights (Southern) Ltd was not a member of BABO but its committee had been of the opinion "for some considerable time" that the company's business model was "flawed".

Watch the full report by Tanya Mercer here:

And we should make it clear that this company is in no way linked to Bristol based Cameron Balloons.