Following on from 2016's Year of Adventure, the Year of Legends campaign gets underway with a new television and cinema advert featuring Evans - star of films like The Hobbit and the up-coming Beauty and the Beast.
Former Catatonia singer Cerys Matthews has backed a campaign which aims to bring Wales' past to life.
She's been named as an ambassador for the Year of Legends 2017 campaign.
The 47-year-old will take on the role alongside Game of Thrones actor, Iwan Rheon, who was born in Cardiff.
The campaign hopes to promote Wales' heritage and culture, covering events including food and sport.
Watch Kelsey Redmore's report:
The colossal creatures have been spotted in a romantic embrace on Caernarfon’s Town Square.
A £5m campaign to promote Wales to an international audience has been launched by Visit Wales, featuring Welsh actor Luke Evans.
Former Catatonia singer Cerys Matthews has backed a campaign which aims to bring Wales' past to life.