ITV's annual text Santa charity campaign has raised £4,187,686 for Age UK, Barnardo's, BeatBullying, British Heart Foundation, CLIC Sargent and Help the Hospices. The annual fundraiser in the run up to Christmas concluded with a takeover of ITV.
Today saw the Text Santa 'Big Bag Pack' across the UK.
ITV News' Ruth Wignall and James Wright joined shoppers in Cardiff to help pack their bags.
Text Santa, ITV's charity Christmas appeal, has raised £4.2 million for good causes after stars took over the channel in a live show.
ITV annual Text Santa charity campaign concludes today with a takeover of ITV to raise money for six charities in the run up to Christmas.
The charities benefitting this year are Age UK, Barnardo's, BeatBullying, British Heart Foundation, Clic Sargent and Help the Hospices.