A vegan supermarket has opened in Llanelli after being awarded a grant from Carmarthenshire County Council.
Kind Earth is selling organic and locally sourced food in Maes Y Coed.
There will be no plastics in supermarket and it will only offer paper bags to customers.
It will also run a recycling scheme and host events including litter picking and workshops.
Local resident, Matt Rogerson owns the business.
Local resident Matt Rogerson owns the business. Credit: Carmarthenshire County Council