Iconic Welsh landmark in world-wide blood donation campaign

An iconic Welsh landmark has joined in on world-wide campaign to encourage people to become blood donors.

The letters A, B and O are to disappear from famous landmarks across the world as part of a campaign encouraging people to become blood donors.

Signage for Llanfairpwllgwyngyll train station in North Wales will forgo the letters as part of the campaign.

Signs for Abbey Road and the Giant's Causeway will also see the letters of the main blood groups disappear.

Overseas, Table Mountain in South Africa will become "Tle Muntin" and Bondi Beach in Australia will also adapt its name.

A large number of businesses and organisations including Microsoft, Guy's and St Thomas' NHS Foundation Trust, Boots and Manchester City Football Club have also signed up to take part.

From Tuesday, the week-long Missing Type campaign will aim to encourage people to become blood donors after figures revealed a dip in numbers.

The number of people becoming donors and giving blood for the first time in England decreased by 24.4% in 2015 compared to 2005.

NHS Blood and Transplant (NHS BT) is working with donor organisations across 21 countries to highlight the importance of new donors coming forward.

Health officials are trying to raise particular awareness of the need for more young blood donors and more black and Asian donors.

Just 0.64% of donors were from black communities last year, NHS BT said, and only 11% of blood donors on the register are aged between 17 and 24.