New animation to help parents keep children safe from abuse

The NSPCC has enlisted the help of dinosaurs to get parents talking to their children about sexual abuse.

An animation made by the creators of Morph, Wallace & Gromit and Shaun the Sheep, will be launched in cinemas across Wales from today.

A 30-second ad featuring the 'voice of the X Factor' Peter Dickson will be shown to promote the full version of the animation which features dinosaurs explaining how to stay safe from abuse.

The campaign has already helped over 400,000 parents talk to their children about sexual abuse Credit: PA images

The new film is part of its PANTS campaign, which has already helped over 400,000 parents talk to their children about sexual abuse since it launched three years ago.

It has also led to one conviction and a number of other disclosures of abuse from children.

Last year a total of 10,757 offences against under-tens - 29 a day - were reported to police in England, Wales, Scotland and Northern Ireland.