'Most important election in a generation' Labour tells Welsh voters at campaign launch

Welsh Labour today launched their General Election campaign in Ammanford and unveiled Labour’s top five pledges for Wales.

First Minister Carwyn Jones and Shadow Welsh Secretary Owen Smith joined candidates and members in the town centre to set out what the party says are the choices the people of Wales face at May’s election.

Megan Boot reports from Ammanford:

The Welsh Labour Party launched a "pledge card" for Wales:

• A strong economic foundation - Balance the books and cut the deficit every year while securing the future of the NHS.

• Higher Living Standards - Freeze energy bills until 2017 and give the regulator the power to cut bills this winter, as well as protecting the triple lock on pensions and the free bus pass. We will ban exploitative zero hours contracts and raise the minimum wage to £8.

• Controls over immigration - People who come here won’t be able to claim benefits for at least two years, and we will introduce fair rules making it illegal for employers to undercut wages by exploiting workers.

• Invest in our Welsh NHS - Train an extra 1,000 doctors, nurses and other healthcare professionals to target areas of greatest pressure, funded by a Mansion Tax on properties worth over £2 million.

• A country where the next generation can do better than the last - Double early years and childcare provision for working parents of three and four year old children. We will support apprenticeships, and build on the success of Jobs Growth Wales. We will maintain free school breakfasts for all pupils in primary schools.