Farmer tweets his way to award

Gareth Wyn Jones trying to save sheep in spring snow Credit: PA

Gareth Wyn Jones, from Llanfairfechan, is the winner of the 2013 NFU Cymru/Principality Welsh Rural Community Champion Award.

Judges praised him for his efforts to promote British produce and use new ways to spread the message about the work of hill farmers using Twitter and the media.

Snow drifts of 15ft (4.57m) in north Wales had left hundreds of sheep buried in March and April. ITV News filmed Mr Jones desperately trying to save his animals by digging them out, but he lost 80 ewes and more than a hundred lambs.

The footage was seen around the world and Mr Jones took to Twitter to share his story and promote Welsh farming.

You can see more on Gareth's story in a special programme 'THE SHOW' on ITV Cymru Wales tonight (Thursday) at 22:35