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Retailers hoping for record Black Friday sales

Retailers are still hoping to clock up record Black Friday sales despite a slow start to the heavily discounted shopping day.

Millions of consumers are set to spend their way to the UK's first £1 billion online shopping day today as retailers hope for a repeat of last year's bargain frenzy.

Retailers made cut-price deals available online from midnight and many spent the night preparing to open their doors early to customers desperate to snap up discounted stock, ranging from televisions to toothbrushes.

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Quiet start to predicted Black Friday frenzy

Shops across the UK have experienced a quieter start than predicted as today's Black Friday event began in a more sedate way than last year's pre-Christmas shopping event.

Retailers are still hoping that customers could spend their way to the UK's first £1 billion in online shopping by the end of the day but so far instore shopping has not seen the buying rush expected.

Stores opened early but the aisles were not as packed as last year Credit: ITV News

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