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Retailers hoping for record Black Friday sales

Retailers are still hoping to clock up record Black Friday sales despite a slow start to the heavily discounted shopping day.

Millions of consumers are set to spend their way to the UK's first £1 billion online shopping day today as retailers hope for a repeat of last year's bargain frenzy.

Retailers made cut-price deals available online from midnight and many spent the night preparing to open their doors early to customers desperate to snap up discounted stock, ranging from televisions to toothbrushes.

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Black Friday 'more sedate' than expected

This year's much anticipated Black Friday shopping event has been "much more sedate" than expected.

Although some shops opened as early as 5am in preparation for an influx of shoppers hoping to bag a bargain many shop floors remained quiet early on and orderly queues were formed outside busier shops.

ITV News Consumer Editor Chris Choi reports:

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