Google Inc has become the latest online retailer to pull all products bearing the controversial Confederate flag from sale in the wake of last week's racially-motivated massacre at a historic black church in South Carolina.
Amazon, eBay, Wal-Mart and Sears have already announced their decision to ban sales of merchandise displaying the image of the flag, which many see as representing racism and slavery.
In the wake of the recent racially-motivated church shooting in Charleston which claimed the lives of nine black parishioners, there have been calls to ban the Confederate flag.
In South Carolina, an activist, named locally as Bree Newsome, climbed the flagpole outside its statehouse and removed the controversial flag.
The flag is widely considered to be a symbol of racial oppression as it was often used as a sign of protest of the abolition of slavery.
It comes just days after Google became the latest retailer to ban sales of goods bearing the Confederate emblem.
Barack Obama says that the United States has not yet overcome its history of racism and used a racial slur to highlight his point.
The church where nine people were murdered last week has reopened as the city shows solidarity with the congregation.
Dylann Roof, the suspect who allegedly killed nine black people in a South Carolina church, is pictured on his 'own' hate-filled website.