Google Inc has become the latest online retailer to pull all products bearing the controversial Confederate flag from sale in the wake of last week's racially-motivated massacre at a historic black church in South Carolina.
Amazon, eBay, Wal-Mart and Sears have already announced their decision to ban sales of merchandise displaying the image of the flag, which many see as representing racism and slavery.
Supermarket giant Wal-Mart has pledged to remove all items bearing the Confederate Flag from its stores and online, according to a statement.
The move by the company - which owns UK supermarket chain Asda - comes after widespread protests over the flying and use of the flag, which many see as a symbol of hate and a throwback to the time of slavery.
It has remained in use in the grounds of the State Capitol in Columbia despite the racially-motivated shooting at a church which left nine worshippers dead.
South Carolina's governor, Nikki Haley, is among those calling for the flag to be taken down.
Barack Obama says that the United States has not yet overcome its history of racism and used a racial slur to highlight his point.
The church where nine people were murdered last week has reopened as the city shows solidarity with the congregation.
Dylann Roof, the suspect who allegedly killed nine black people in a South Carolina church, is pictured on his 'own' hate-filled website.