Google Inc has become the latest online retailer to pull all products bearing the controversial Confederate flag from sale in the wake of last week's racially-motivated massacre at a historic black church in South Carolina.
Amazon, eBay, Wal-Mart and Sears have already announced their decision to ban sales of merchandise displaying the image of the flag, which many see as representing racism and slavery.
Thousands of people gathered on the Arthur Ravenel Bridge in Charleston to join hands in solidarity with the congregation of the church where nine black parishioners were shot during a bible study class last week.
The bridge's namesake is a former state politician and a vocal supporter of the Confederate flag carried by pro-slavery, secessionist forces in the American Civil War.
The shootings have renewed calls for the flag to be removed from the South Carolina Statehouse grounds.
Photographs of suspect Dylann Roof, along with a purported self-written hate-filled manifesto online, showed him holding Confederate flags.
Barack Obama says that the United States has not yet overcome its history of racism and used a racial slur to highlight his point.
The church where nine people were murdered last week has reopened as the city shows solidarity with the congregation.
Dylann Roof, the suspect who allegedly killed nine black people in a South Carolina church, is pictured on his 'own' hate-filled website.