The Duke and Duchess of Cambridge have left Kensington Palace with their four-day-old daughter Princess Charlotte and her elder brother George for their Norfolk home Anmer Hall.
The Duke and Duchess of Cambridge named their daughter Charlotte Elizabeth Diana in honour of the Queen and also Prince William's mother.
The new baby princess is already proving valuable to UK firms, with many reporting a boom in business since she arrived on Saturday.
Firms making commemorative items honouring the birth of Princess Charlotte say sales have soared, while one company is making more of the special shawl she left hospital in with her parents.
It comes as the newest member of the royal family met her great-grandmother, the Queen, for the first time today.
ITV News' Royal Editor Tim Ewart reports:
The Takasakiyama Natural Zoological Garden in Oita is now considering renaming Charlotte after complaints from the Japanese public.
Kensington Palace warning over 'harassment' around Sandringham where Kate and William are staying with princess Charlotte and prince George.
Naming the royal baby Charlotte Elizabeth Diana will be seen as a tribute to the Duke of Cambridge's father, mother and grandfather.