The key players in the General Election battle are focusing on business today with David Cameron pledging to create two million new jobs over the next five years if the Conservatives win power on May 7.
When a hotel advertised 30 jobs in Grimsby last week, applicants queued around the town's job centre for a chance to apply.
Following David Cameron's pledge to create two million extra jobs if he is re-elected in May, residents in the East Marsh area of the town tell ITV News Correspondent Damon Green about the challenges of finding work:
As if proving they can stand the heat, David Cameron, George Osborne and Nick Clegg all headed to the kitchen today.
Top UK Advertising boss calls politicians to stop meddling in business and concentrate on creating wealth rather than spending cash
There are signs that employers seem to be beginning to decide that the 1.86 million unemployed are not suitable for the jobs available.