Shoppers are heading to the high street to take advantage of 'Black Saturday' deals after yesterday saw one of the busiest trading days of the year.
Supermarket Asda launches a number of deals on products tomorrow morning at 8am, including a TV for £89, as well as discounts on tablets and games consoles.
Online retailer Amazon said Black Friday had been its busiest ever day, with 64 items sold per second.
Shoppers hurled to the ground, goods thrown across crowds of people - it did not matter which part of the UK you were in this morning, Black Friday looked pretty similar.
Just down the road from Wembley stadium, shoppers literally crawled over one another to get to the bargains, while some even resorted to fighting over discounted electronics.
It was a similar picture in Manchester and in the Yorkshire town of Batley, where shoppers locked horns to snag the best deals.
Charities, protest movements and even Nasa have been launching spin-offs to the consumer hysteria that has become known as Black Friday.
After all the consumerism of Black Friday news a new charitable campaign online hopes to get people back into the spirit of Christmas.
The complex mix of marketing, merchandising and psychology that sees shoppers parting with £360,000 a minute in the UK's shops.