Shoppers are heading to the high street to take advantage of 'Black Saturday' deals after yesterday saw one of the busiest trading days of the year.
Supermarket Asda launches a number of deals on products tomorrow morning at 8am, including a TV for £89, as well as discounts on tablets and games consoles.
Online retailer Amazon said Black Friday had been its busiest ever day, with 64 items sold per second.
With British shoppers embracing Black Friday fever, supermarket chain Asda has extended its sales into tomorrow.
The common theme of the US-style shopping day, where shoppers clamour for heavily-reduced bargains, is "When it's gone, it's gone" but Asda has held back stock - including electrical items, toys and tools - for another day of sales beginning at 8am tomorrow.
Charities, protest movements and even Nasa have been launching spin-offs to the consumer hysteria that has become known as Black Friday.
After all the consumerism of Black Friday news a new charitable campaign online hopes to get people back into the spirit of Christmas.
The complex mix of marketing, merchandising and psychology that sees shoppers parting with £360,000 a minute in the UK's shops.