Think tank: Treat adults like adults over cigarettes

The Institute of Economic Affairs (IEA) said the Government's move to introduce plain packaging on cigarettes as "very disappointing" and called on "education rather than even heavier regulation of a legal product enjoyed by millions of ordinary consumers."

Mark Littlewood, IEA director general said: "Plain packaging will have a negligible impact on health, will boost the black market, and do enormous harm to small businesses.

"In the words of David Cameron, let's treat adults like adults and give them more responsibility over their own lives."

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