Parents are increasingly worried about the effect pop stars such as Rihanna are having on their children, according to a survey by Netmums. They say their kids as young as five are repeating sexual lyrics and copying provocative dancing
Explicit music videos should be made available to the public in a responsible age-appropriate way but should not be banned completely, Gennaro Castaldo of the British Recorded Music Industry told ITV News.
"We have been speaking to digital service providers about whether they could introduce age-based filters. That could be one way of solving this problem," Mr Castaldo said.
"Rather than trying to stop content by banning or censoring it, it’s about how to make it available in a responsible fashion."
Mr Castaldo said the industry takes the issue extremely seriously, but pointed out that "values move" on and that "back in the 50s, people were scandalised by Elvis Presley."
We have a look at five music videos that broadcasters judged as too shocking to show or play.
Parents increasingly worried about overtly sexual nature of today's pop acts as their kids mimic dance moves and repeat explicit lyrics.