Aldi boost as profits up 124%
Supermarket chain Aldi has announced its profits have risen by 124% as a million more customers passed through its doors.
Aldi: We give customers what they want
After supermarket chain Aldi posted record profits, Joint Group Managing Director, Matthew Barnes, explained the brand doesn't try to confuse its customers with complicated offers.
He said: “We give customers exactly what they want, which is the best products at the best prices, everyday of the year. We have a simple low pricing offer that customers really understand and we don’t try to confuse them with the likes of multi-buy promotions.”
He added: “Weare continuing to open stores right across the country, attracting more peopleand a broader demographic to Aldi.
“We have opened in affluent locations like Knutsford and Winchester and have quickly won over local customers with our award winning quality and value."
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