Help To Buy scheme is eye-catching but controversial

I think the fact that the Labour conference did go down well - especially that plan to freeze energy bills - could have something to do with this Help To Buy scheme being rushed forward.

Both policies are eye-catching, populist and also quite controversial.

There are plenty of voices, not least the Business Secretary Vince Cable, who are concerned about the possibility of this causing a housing bubble.

But as the election gets closer, the Conservatives are less concerned about keeping the Coalition relationship sweet.

Earlier today, the Prime Minister also poured cold water all over the Liberal Democrats' plan for a Mansion Tax.

The Prime Minister knows he has to address concerns at the cost of living at this conference and he thinks helping people who are struggling to buy their own homes might just do that.