'Money saving expert' slams OFT guidance as 'flaccid'

When games like My Little Pony and others charge £69 a pop for children to buy 'gems', there is something almost sinister happening.

Many of these free games take advantage of children's confusion between virtual and real money and some parents' technical illiteracy.

The OFT consultation is flaccid - the problems are apparent and games makers and app stores need to be held to account.