The father of Hannah Smith, who committed suicide after being bullied on the Ask.fm website, has described the site's new cybersafety measures as "a good thing". But child protection charities said more needs to be done to stop online bullying.
Children's charity Action for Children welcomed the steps taken by Ask.fm today, saying they could not come "soon enough".
Matt Downie, head of campaigns and public affairs, said: "To have the ability to report abuse - which must be made clear - and have all cases looked into within a 24-hour window will help to address what young people are facing on a daily basis.
"We hope that the dedicated site Ask.fm has pledged to create will help parents understand how young people are communicating with each other, and that this becomes best practice for all social networking sites.
"It's important that parents talk to their children about their online experiences, to understand who they are contacting and what activities they are engaged in.
"As part of this they should continue to discuss what risks there are online and how they can be addressed."
The father of Hannah Smith, who committed suicide after being bullied on the Ask.fm website welcomes the site's new cybersafety measures.
Major organisations have withdrawn adverts on social networking site ask.fm following the suicide of teenager Hannah Smith.
Maybe it's time we all had a reality check, to look up from our screens, lose the masks we all wear online, and look at each other.