Royal baby economy boom
The birth of Prince George could help the British baby market grow from £1.958 billion in 2012 to over £2.3 billion by 2018 according to new estimates obtained by the Tonight programme.
Prince George's swaddle wrap sells out
The swaddle cloth that Prince George was wrapped in to leave the Lindo Wing of St Mary's Hospital has already sold out, two days after his first public appearance.
The 100% white cotton wrap with green birds on is sold by aden + anais and comes in a pack of four. The jungle jam set retails for £44.95.
Company founder Raegan Moya-Jones told the Daily Telegraph: 'We are truly grateful and so delighted that the couple chose to debut the prince in aden + anais, it is such an honour. We wish the Duke and Duchess of Cambridge many congratulations on the birth of their son."
GH Hurt and Son Ltd, the company that made the white shawl that the Duke and Duchess of Cambridge's son was wrapped in when he first appeared from the hospital, has also received an "unprecedented" run of orders, the Daily Mail reported.
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