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Charity urges ban on alcohol ads

A charity has called for a complete ban on alcohol advertising at music and sports events to protect children and young people from what it describes as "excessive" exposure.

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Alcohol ads 'inappropriate' for young people

A group of young people that reviewed alcohol advertising concluded messages relayed by drinks adverts were "misleading".

Stuart O'Reilly, a 19-year-old member of the Youth Alcohol Advertising Council, said:

Young people are bombarded with adverts that may not explicitly state, but often heavily imply, messages about alcohol that are inappropriate or misleading.

This can be extremely damaging to young people who use these messages to form their relationship with alcohol.

We need urgent change to ensure young people's attitudes towards alcohol are not based on misinformation from those whose job it is to sell alcohol.

– Stuart O'Reilly
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Charity urges ban on alcohol ads

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