Charity urges ban on alcohol ads
A charity has called for a complete ban on alcohol advertising at music and sports events to protect children and young people from what it describes as "excessive" exposure.
A charity has called for a complete ban on alcohol advertising at music and sports events to protect children and young people from what it describes as "excessive" exposure.
Advertising body Isba has dismissed claims from charity Alcohol Concern that drinks advertising is "damaging" to young people.
Isba director of public affairs Ian Twinn said:
The UK features some of the toughest advertising rules in Europe, with rules which already ban alcohol adverts during programmes where there is a likelihood of a high proportion of children tuning in.
How does Alcohol Concern explain that under-age drinking is declining in this country, where we have alcohol advertising, yet in France, where it has been banned, it is going up?
Why would advertisers want to waste money marketing to a demographic which can't legally buy their product. The truth is that self-regulation is working.
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