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Cancer warning to sun seekers

Half of Britons think that their skin is darker than it actually is, putting them at risk of developing skin cancer, according to new research by the British Association of Dermatologists.

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Report: Half of Brits confused about skin cancer

Half of Britons think that their skin is darker than it actually is, putting them at risk of developing skin cancer, according to new research by the British Association of Dermatologists.

Brits soaking up the sun are unaware of the dangers of skin cancer. Credit: PA

The statistics are being released to mark the start of Sun Awareness Week on Monday May 6th.

1,350 people attending the organisations 2012 Mole and Sun Advice Roadshow were asked about skin cancer and sun safety.

Only 50 per cent of people correctly identified their own skin colour, which was then assessed by a Dermatologist, from a list of options, with 48 per cent thinking their skin was darker.

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