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Stars back dementia campaign

Sir Michael Parkinson, Fiona Phillips and Gordon Banks are supporting the national 'A Day to Remember' campaign, calling for the public not to delay talking about dementia.

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Stars back 'A Day to Remember' dementia campaign

Sir Michael Parkinson, Fiona Phillips and Gordon Banks are supporting the national 'A Day to Remember' campaign, calling for the public not to delay talking about dementia.

Sir Michael Parkinson is backing the campaign Credit: Adrian Steirn/Department of Health

New research from Alzheimer's Disease International (ADI) found that a quarter of people hide their diagnosis because of negative connotations surrounding dementia.

Fiona Phillips' parents both had dementia Credit: Adrian Steirn/Department of Health

The new campaign, which is part of Prime Minister David Cameron's pledge to help change people's understanding of dementia, has been launched today on World Alzheimer's Day.

Gordon Banks' brother David suffered from the condition Credit: Adrian Steirn/Department of Health

Ministers hope it will raise awareness of the condition, what initial signs and symptoms look like and how to seek help.

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