Sainsbury's annual sales up 6.8%
The supermarket giant Sainsbury's has announced its sales are up 6.8% to £24.5m. They have revealed they have increased their market share to 16.6% - their highest for nearly a decade.
Justin King: 'We understand what our customers want'
Sainsbury's Chief Executive Justin King said: "We are succeeding by understanding what our customers want, supporting and inspiring them to Live Well For Less. Delivering quality and value is a compelling offer, in tune with what today's savvy shoppers want.
"Brand Match, combined with our use of coupon-at-till, has improved Sainsbury's price perception whilst retaining the benefits of our heritage in quality and service...
"Whilst the wider economic situation remains uncertain, we remain confident that our clear strategy, market insight and strong values will enable us to make further progress both in our core food and non-food businesses, as well as new channels and services in the year ahead."
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