Morrisons supermarket has announced that it will change the way it displays children's toys, to remove gender stereotyping.
The decision has been welcomed by Newcastle MP Chi Onwurah, who has supported the 'Let Toys Be Toys' campaign.
Newcastle MP Chi Onwurah has welcomed the announcement by Morrisons that it will remove signs for 'boys' and 'girls' toys, and phase out blue and pink.
Morrisons says it is planning to display toys according to price, and the changes will be in place next year.
Chi Onwurah - who has backed the 'Let Toys Be Toys' campaign - greeted the news as a "good step forward", but said there is still a long way to go with other retailers.
"I would personally like to thank the local community for their amazing donations of food, toiletries and clothing. "
Owners John and Irene Hays say there is ''light at the end of the tunnel'', after the pandemic forced them to close 650 UK stores.
There has been resistance to calls to dismantle memorials to the explorer.